(See the 10 most groundbreaking covers in the history of Vogue here.) In 2019, womens lifestyle and fashion magazines earned 21.2 million in print sales in the UK. Of those aged between 40 and 60 that have heard of the magazine, 26% claim they enjoy Elle fashion journalism. Similarly, the FICCI-KPMG Media & Entertainment Industry Report 2016 says that Indian magazines will see a negative growth of -1.8% CAGR from 2015 to 2000 with the contribution of magazines to the total revenue of the print periodical industry, which stood at 5.1% in 2015, forecast to decline to 3.2% by 2020. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately The most common race/ethnicity at Vogue is White. After extensive research and analysis, Zippia's data science team found that: 67% of Vogue employees are women, while 33% are men. Additionally, the companys mobile traffic reached a record 81.3 million unique visitors, representing an 83% increase YoY, withTeen VogueandConde Nast Travelerrecording the largest increases in mobile traffic. printing exports are doing well but they too face several supply-chain and logistics challenges. When we do that we create results they cant get from a single player, like a pure-play digital group. >%t@3L(JIlz&CuL`8v* c0,FH9&>nFgfBc63aBPz&`Xb3et~y(>M"IL:&2L&8_pN3|(1O S!7/X5RS'6Ax0KZfqP^]UyD}"i stream While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory. Still, 6.86% is still a significant increase compared to most previous years. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Number of magazines in the U.S. 2002 to 2020, Revenue of U.S. periodical publishers 2005-2021, Expenses of U.S. periodical publishers 2010-2021, Leading consumer magazines U.S. H1 2022, by circulation, Number of magazine readers in the U.S. 2012-2021, Number of print consumer magazines in the United States from 2002 to 2020, Magazine launches in the U.S. in 2020, by category, Number of magazines launched in the United States in 2020, by category, Number of magazine readers in the United States from 2012 to 2021 (in millions), U.S. household expenditure on newspapers and magazines 2017-2021, Mean annual expenditure on newspapers and magazines per consumer unit in the United States from 2017 to 2021 (in U.S. dollars), Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2021 (in billion U.S. dollars), U.S. periodical publishing revenue 2010-2021, by media type, Periodical publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars), U.S. periodical publishers revenue 2010-2021, by source, Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars), Estimated expenses of U.S. periodical publishers from 2010 to 2021 (in billion U.S. dollars), Digital Market Outlook: e-publishing revenue in the U.S. 2017-2027, by format, Digital publishing revenue in the United States from 2017 to 2027, by format (in million U.S. dollars), Digital Market Outlook: e-publishing revenue change in the U.S. 2018-2027, by format, Digital publishing revenue growth in the United States from 2018 to 2027, by format, Leading consumer magazines in the United States in 1st half 2022, by circulation (in millions), Magazines with largest monthly audience in the U.S. 2022, Average monthly reach of popular magazines in the United States in June 2022 (in millions), Fastest growing magazine brands in the U.S. 2020, Fastest growing magazine brands in the United States in 2020, Top media publishers on social media in the U.S. 2021, by user engagement, Leading media publishers in the United States on social media as of January 2021, based on average user engagement, Largest magazine advertisers in the U.S. 2021, Leading magazine advertisers in the United States in 2021, by ad spend (in million U.S. dollars), Meredith Corporation ad revenue 2021, by magazine, Advertising revenue of the Meredith Corporation worldwide from fiscal 2021, by magazine (1,000 U.S. dollars), The Week: U.S. circulation H1 2017-H1 2021, Circulation of The Week in the United States from 1st half 2017 to 1st half 2021, Number of Scholastic's classroom magazines 2014-2022, Number of classroom magazines published by Scholastic in fiscal years 2014 to 2022, Digital Market Outlook: readers of e-publishing formats in the U.S. 2017-2027, Number of digital publishing product users in the United States from 2017 to 2027, by format (in millions), Magazine brands audience distribution in the U.S. 2019-2020, by platform, Year-to-date distribution of total average magazine brand audience in the United States as of December 2019 and December 2020, by platform, Magazine brands audience in the U.S. 2019-2020, by platform, Year-to-date average audience of magazine brands in the United States as of December 2019 and December 2020, by platform (in millions), Magazines with largest online audience in the U.S. 2021, Number of unique online visitors to websites of select U.S. magazine brands in March 2021 (in millions), Magazines with largest mobile audience in the U.S. 2021, Number of unique mobile visitors to websites of select U.S. magazines brands as of March 2021 (in millions), Magazine readership preference in the U.S. 2019-2020, by format, Preference between reading print and digital magazines in the United States in 2019 and 2020, Number of print magazines read in the U.S. 2020, by ethnicity, Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity. The print version of Vogue has 22.5 million buyers worldwide. Comparison pages include footnotes explaining that pre-2000 and post-2000 data comparisons will result in lower values for the separate race categories in proportion to the expected two or more race population. Magazines ranked by circulation in Germany Q3 2022, Magazines with highest female readership in Germany 2022, Gross advertising revenue Vogue Germany 2010-2022, Paid circulation Vogue in Germany Q4 2014 - Q4 2022. Use caution when interpreting population changes that use different postcensal version estimates. Despite the target audience for this lifestyle mag being women from 18-34, almost one million males in Britain love reading Cosmo, making it among the popular British magazines that appeals to a male audience as well. Only 2% of Vogue employees earn a salary of $100k-200k a year. 16% of Vogue employees are Hispanic 33% of Vogue employees are male and 67% of Vogue employees are female. Millennials have a similar attitude towards Elle, with 23% of them liking the magazine. 37% of Vogue employees stay at the company for less than 1 year. Do Covers Matter on Digital Magazine Websites? vKFwB.d|Fz&. continues to thrive under its time-tested principle. In Tampa and throughout the country, veterans are a major focus of the American Community Survey The majority of women in Great Britain prefer accessing the online version of Cosmo, and most of them do it via their mobile phones. Over 4.3 million UK adults read Cosmopolitan. A plurality of employees at Vogue stay for less than 1 year. The magazine is the most popular with adults who are over 35 years old, and nearly a million Vogue readers belong to households with children. FBF, Jaipur Bookmark, KLF Content & Media, Konica Minolta aims for Rs 650 crore in FY 2018-19, Heidelberg Commercial Days at Qingpu-Shanghai 24 to 26 October 2018, The London Book Fair announces Author HQ and Writers Summit, Childrens books, contracts and publishing at Jaipur Book Mark, Powering short-run book printing with Xeikon, Sustainable fashion from Epson and designer Yuima Nakazato, Political parties interpret history to fit their ideologies, Delhi Book Fair Pragati Maidan, 11-15 September 2019. It has 22.5 million monthly readers and 167.5 million followers on social media platforms, 35 million of which are on Instagram. ", Executive Director, Washington Wine Institute, At every stage, FORWARD has worked with and supported us to ensure that the application process for the program was accessible to the immigrant communities we serve., "The FORWARD Platform is a conduit that supercharges community engagement. Nearly 2 million women from Great Britain are Vogue readers. Vogue India, Vogue Taiwan, and Dazed appealed the most to diverse fashion magazine demographics by featuring 100% or close to 100% models of colour on their covers. As for the top fashion magazines in the UK, Cosmo also ranks highly. Research Summary. Persons A recent article in Forbes states out of a billion-plus population, only 6 million Indians subscribe to magazines, according to figures based on the Audit Bureau of Circulation, which tracks 65 publications. People living in Great Britain tend to access Vogue via the UK domain suffix, making Americans the most frequent visitors of the vogue.com site accounting for 49% of total visits. Then you can access your favorite statistics via the star in the header. On average, employees at Vogue stay with the company for 3.5 years. Margaret Women between 18 and 34 years old represent the magazines primary target audience. The latest Vogue magazine facts show just how powerful this publication is across the UK and worldwide. Despite the ongoing shift from print magazines to digital copies, fashion magazine statistics show that women worldwide are still loyal readers. Vogue is more of a worldwide phenomenon than a fashion magazine. It's rare for an employee to stay with Vogue for 8-10 years. The publication will feature the hottest and most coveted of international fashion news while also covering cultural brands and icons from the MENA region. Here, a look at the facts and figures behind fashions foremost franchise. According to a survey by YouGov, nearly two-thirds of Brits know what Elle magazine is. As a subscriber, you have 10 gift articles to give each month. Conde Nast showed audience growth of 45% year over year as of January, MinOnline reports, with Architectural Digest, BRIDES, Cond Nast Traveler, The New Edward Enninful. ", Publishers Audience Measurement Company, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/ (last visited March 01, 2023), Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. Vogue India from Conde Nast India describes itself as the quintessential handbook to fashion, beauty and lifestyle for the affluent Indian woman. Vogue tapped into the Indian market with a readership of 50,000 copies in 2007. 3 out of 4 Cosmopolitan readers live in a household that earns at least $30k. So its difficult in those groups to build excitement for consumers and interact between print, digital, social and events, Frerer-Schmidt told Caysey Welton. Hi, There are many reasons. Some are: 1. Its history. Established in the late 1800s, Vogue has such an illustrious and colourful history it is in f It has tied up with the India Today group (Living Media) to boost its distribution and circulation across the country. Fashion magazine facts show that only 300 thousand men read Elle, showing that the content is less universal than other popular fashion mags. Millions of Millennials in the UK regularly read Cosmo. A2A: The Vogue logotype is not technically a font. It started out as Didot, then the logo designer made adjustments, most notably changing the heig We are happy to help. Conde Nast also runs its own educational institute the Conde Nast College of Fashion and Design in London. Per MinOnline: Kevin Koenig is new executive editor at Yachting magazine. Conde Nast dominates the lifestyle and fashion magazine segment in India. PAMCo 1 2021: April 19 Mar 20 print data fused with November 20 Comscore data While demonetization and the rise of social media dampened the spirits of other publishers, these have only meant new opportunities for Conde Nast. WebReaders Digest: 17.6 million (- 6.9 percent) Time: 17.2 million (- 1.1 percent) Sports Illustrated: 16.6 million (- 6.4 percent) Southern Living: 15.7 million (+ 0.1 percent) Editors note: MRI data measures the total number of adults who read an average issue of a magazine over the reporting period, not the total audience of said magazine. For any query, please contact pressrelease@ippgroup.in. These provisional estimates are postcensal estimates, and the final estimates are intercensal estimates. USAFacts used the final intercensal estimates for 1970 through 2009 and the provisional postcensal estimates for 2010 and after. While most women prefer the magazines online version, Vogue is one of the rare media outlets with a pretty popular printed version. Chart. Evidently, nearly 1.7 million households with children frequently buy Cosmopolitan. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Vogue. Furthermore, Cond Nasts content continues to resonate with premium audiences, with the company now reaching seven out of 10 Affluent Millennials on the Internet.. In the UK, millions of readers subscribe and follow popular publications such as Cosmopolitan, Vogue, and Elle. Please create an employee account to be able to mark statistics as favorites. In 2018, print sales reached 50 million, compared to ten years ago, the revenue was over 100 million. Vogue intends to spread its word as a fashion bible to the upper middle class of the country. 16% of Vogue employees are Hispanic or Latino. The New York Times has namedLisa Ryan Howardsenior vice president, advertising. Given the scenario in the Indian magazine industry, The Times of India shut down its Saturday edition, Crest, in July 2013. With the internet purveying everything a person may need from the latest news to new friends, it is not surprising that the Indian magazine industry is striving to maintain the foothold it had before social media (and television) hit the world. To provide the most detail across all available data, USAFacts combined the census data on race and ethnicity into three groupings. Elle and Cosmopolitan are other well-known publications popular among women in their twenties, thirties, and forties. Publishers Audience Measurement Company. Through our partnership with FORWARD, we were able to connect the most vulnerable small businesses and microenterprises in the City of Milpitas with critical resources. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Instead of looking at digital media as a threat, periodical publishers too need to adapt to the changing times and embrace the opportunities it brings to survive and come out and play in the digital world. ", President, Silicon Valley Chamber of Commerce, FORWARD as a back office superpower has been invaluable, especially when it comes to assistance programs., Special Projects, Economic Development, City of Kirkland, WA. March 10, 2021. According to fashion magazines subscription statistics, a drastic number of people decided to subscribe to fashion magazines in anticipation of a lockdown. 80%) and covers a broad age range, though primary Print is the glue for the growth of liberal education, new industry, and an emerging economy. }iDm739n2(k5f2Iz, pIoAz0(rfCafr4 Among the most popular magazine segments in India, fashion and lifestyle magazines reign supreme. multi-channel IPPGroup. It aims at the top readers of the readership pyramids who possess higher disposable income than the rest of the Indian population and according to their media kit, its ideal audience is fashion inclined affluent women between 18 and 45 years. Vogue India has readership of over 300,000 in India and is priced at Rs 150; the magazine is available in book stores as well as on subscription. Still, digital fashion magazines statistics show that 257 thousand female readers also access Vogue via tablet, and 170 thousand via their desktop. Digital media can strengthen magazine readership. Kerala Literature Festival - Kozhikode, Kerala (12 - 15 January 2023), Jaipur Literature Festival - Jaipur (19 - 23 January 2023), Print summit 2023 - Mumbai (16 February 2023), Bangladesh International Plastics Printing & Packaging Industrial Fair - Dhaka, Bangladesh (22 - 25 February 2023), New Delhi World Book Fair - Pragati Maidan, Delhi (25 Feb - 05 March 2023), Hunkeler Innovation Days - Lucerne Exhibition Centre, Switzerland (27 Feb - 02 March 2023), Media Expo Mumbai - Bombay Exhibition Center, Mumbai (02 - 04 March 2023), Digital Media India - Delhi (16 - 17 March 2023), Pamex - Bombay Exhibition Center, Mumbai (27 - 30 March 2023), Screen Print India Expo - Jio World Centre, Mumbai (11 - 13 May 2023), Gartex Texprocess India - Jio World Centre, Mumbai (11 - 13 May 2023), FESPA Global Print Expo 2022 - Munich, Germany (23 - 26 May 2023), India Asia/Pacific News Media Summit Virtual (14 - 15 July 2023), Screen Print India Expo - Pragati Maidan, Delhi (03 - 05 August 2023), Gartex Texprocess India - Delhi (03 - 05 August 2023), Indian Printers Summit - Kochi (14 - 15 September 2023), Media Expo - New Delhi (15 - 17 September 2023), Screentex India - Bombay Exhibition Centre Mumbai (07 - 09 October 2023), Paperex 2023 - India Expo Centre, Greater Noida (06 - 09 December 2023). 58% of employees at Vogue are White. FORWARDs dedicated team maximizes your operations impact by consolidating application intake, payment processing, community development, marketing, and reporting all in one, user-friendly workflow. Industry big-names like Vogue, Cosmopolitan, and Elle still take their fair share of the market, but are diversifying their approaches to appeal to a larger array of people and demographics. We seek your participation in what promises to be an interesting ride. Publications that are slightly more popular than Cosmopolitan among British readers are Mens Health, Radio Times, and Take a Break, which were chosen by 15% of survey participants. Some may have speculated that moving to digital reading would kill the fashion magazine industry, but popular publications are adapting with finesse, and if we may say so, style. As its name states, the content of a fashion magazine mainly focuses on trendy, luxurious pieces, as well as news, trends, and styles related to fashion. Vogue Paris comes right after Vogue Italy with a score of 80.7, while Vogue UK scored a 66.8. 3 0 obj As such, a large majority of the magazines readers are women. The magazine will promote brands as well as offer AndAlvaro Palaciosis the new chief operating officer at IBT Media. The most common highest degree level of Vogue employees is bachelors, with 59% of employees having at least a bachelors. At the same time, it does not shy away from representing the local colors on its pages. Are you looking for offline readers or online? Generally, for popular brands there are a couple of firms that analyse their readership / customer b And ultimately, the onus is on the publisher to communicate clearly who their audience is and what they can offer an advertiser, Doris writes. Find your information in our database containing over 20,000 reports, average monthly audience of popular magazines, number of print consumer magazines in the United States. Not only are womens lifestyle and fashion magazines bringing in millions of pounds annually in the UK, but theyre also becoming more conscientious, putting women of different ages, races, and sizes on the cover page. Understand the shifts in demographic trends with these charts visualizing decades of populationdata. The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. The estimate years differ from the base 2010 decennial census; underestimates will be resolved in 2023 when the Census Bureau releases its 2010-2020 intercensal estimates. 12% of Vogue employees are Black or African American. Get the best reports to understand your industry, Paid content in U.S. print and digital media. Vogue tapped into the Indian market with a readership of 50,000 copies in 2007. The Census Bureaus Population Estimates Program data by county includes details like counts by age, race, or ethnicity and goes back for decades. Still, most of them focus on style, designers, fashion shows, and celebrity events. Almost 1.2 million women in Britain read Elle magazine. Compared to ten years ago, the Times of India shut down its Saturday edition,,. Itself as the quintessential handbook to fashion, beauty and lifestyle for the affluent Indian woman and... Magazines readers are women we create results they cant get from a player! For Vogue and forties readership of 50,000 copies in 2007 on social media platforms 35. Caution when interpreting population changes that use different postcensal version estimates have 10 articles... Statistics show that only 300 thousand men read Elle, with 23 % of Vogue employees are Hispanic %. Read Elle magazine is Vogue stay for less than 1 year of those aged 40! 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